VOLVO. The name rolls off the tongue as easily now as it did on February 20, 1915 when it was submitted to the Royal Swedish Patent & Registration Office. VOLVO is the first person singular form of the Latin verb “volvere”. Think of a revolving door, or the handgun with a rotating drum known as a revolver. It means “I roll”, and points to the earliest history of VOLVO as a subsidiary of a Swedish ball bearing manufacturer.
The auto manufacturer was officially founded on April 14, 1927, when the first car rolled out of the factory in Hisingen, Gothenburg. Only 297 cars were built that year. The vision of the two founders, Assar Gabrielsson and Gustav Larson, was to build cars that could stand up to Sweden’s rough roads and cold temperatures. Durability has been a feature of Volvo products ever since.
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From down the road, you know a VOLVO from the diagonal band running across the radiator. It is found on the grille of every VOLVO vehicle today, and was on the first VOLVO car in 1927. Originally a necessity to keep the chrome badge in place on the grille, it was kept as a decorative and distinctive symbol.
On the VOLVO grille badge and in the center of the steering wheel you will find the ancient chemical symbol for iron: a circle with an arrow pointing diagonally upwards to the right. Also a symbol for Mars, the ancient Roman god of war, and the symbol for the male gender, it became associated with iron as the choice material for the weapons of that time period. The VOLVO badge symbolizes steel and strength.
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